TradeTracker Connect


This extension implements the required conversion tracking and provides an easy-to-use product feed generator when the WooCommerce plugin is used. The plugin handles automated order adjustments and assessment for cancelled and returned orders.

Unique in their approach, affiliate programs on the TradeTracker network can adopt Real Attribution, which leads to more promotion by publishers in every stage of the buying process – driving more revenue for brands. All publishers involved in the promotion of the product and brand get awarded their share of commission in accordance with the defined attribution model.

Full first party cycle tracking solution:
– Installs conversion tracking automatically
– Generates a product feed for promotion by product listing publishers

First-party tracking

The TradeTracker Connect extension allows full cycle first-party tracking on your own domain.

Attribution models

Determine the attribution model most suitable to the customer journey of consumers when they interact with your offers.

Global sales

Start your affiliate program on a global scale, benefiting from the transparent and robust TradeTracker platform and infrastructure.


  • Turnkey solution, no XML or API knowledge required
  • Conversion path and attribution tracking
  • Tailored fit for the TradeTracker feed requirements
  • Option to choose the unique identifiers (EAN / UPC or MPN)
  • Easily add new extra attributes through the admin

Account & Pricing

The extension is free to use. To be able to use the TradeTracker Affiliate Network and be promoted by it’s affiliates a small performance-based fee per transaction applies depending on your account type with TradeTracker. The details to connect the extension will be provided to you upon joining the TradeTracker network. You can sign up here.

About TradeTracker

TradeTracker is an international affiliate network. Unique in their approach, TradeTracker provides Real Attribution, which leads to more promotion by publishers in every stage of the buying process – driving more revenue for brands. Enabling a network for both Advertisers and Publishers, TradeTracker hosts a platform offering real-time, understandable, and most of all transparent data, to strengthen their client’s ability to make the right performance marketing decisions.

About Affiliate Marketing

Affiliate marketing is often applauded for its ability to drive sales. Publishers are only paid when a visitor to their site is redirected to an advertiser’s site to then make a sale or takes a path to perform a desired action. This model ensures little to no risk taken by the advertiser, while publishers have the freedom to place creatives and utilise a variety of channels of their choice. Traditionally CPC (cost per click) and CPM (cost per mille) were the formative models of online advertising and was perfectly adequate during the web’s emergence. As online marketers became smarter though, they sought a more accountable approach. Affiliate marketing brought with it the ethos that ensured a benefit from only results and didn’t value interactions which did not lead to conversion.


  • First party tracking
  • Settings screen
  • Xml product feed generator / mapper
  • Multi-channel tracking
  • Affiliate marketing


How can I start using this plugin for a TradeTracker affiliate campaign

Starting with TradeTracker Affiliate Marketing consists of just two steps:
1. Sign up as an Advertiser on the TradeTracker site.
2. Install this TradeTracker Connect Plugin and configure the settings


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Contributors & Developers

“TradeTracker Connect” is open source software. The following people have contributed to this plugin.


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Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.



  • Added return type check for product list endpoint


  • Removed legacy WooCommerce API requirement


  • First release of TradeTracker Connect plugin to WordPress plugin directory