Mergado marketing pack


Mergado Marketing Pack for WooCommerce is a free tool that allows you to advertise on comparison shopping services by generating a universal feed and implementing conversion tracking and other useful scripts to your ecommerce. It helps you create better XML data files by exporting product feed from your Woocommerce store in the Mergado XML specification. Such data is useful for linking to Mergado app, where it can be converted to hundreds of other formats (for comparison shopping engines like, for AdWords or Facebook or for other online shopping platforms).

Mergado Pack currently has many useful features such as XML export for Mergado, XML price import, feed generation in batches, internal WP Cron usage, conversion statistics and statistics (Zboží.cz, Heureka, Google Ads, Facebook Pixel, GLAMI piXel, etc.)

Mergado is a multifunctional tool for editing data feeds and managing product campaigns. It works online with no installation required. You can optimize your advertising from anywhere, with an unlimited number of users.

Features: What the Mergado Pack can do right now.

  • XML export Mergado: products, categories
  • import prices from Mergado XML
  • batch export – export feeds in batches for more stable feed creation
  • integration of wp_cron functionality
  • Google Ads
  • Facebook Pixel
  • GLAMI piXel – implementing multiple piXels
  • Sklik, Zboží.cz
  • Heureka + availability feed + Verified by customer
  • Etarget

See how Mergado makes your product campaigns easier.

Mergado marketing pack video tutorial



Installation is standard as for other Woocommerce plugins. See our videotutorial:

and follow these steps:
1. In your store administration go to Menu and click Plugins → Add new.
2. Search for ‘mergado’ keyword. When the Mergado marketing pack plugin appears, click Instal now.
3. After the installation is complete, click Activate.
4. You will find the module both in the menu on the left as Mergado and under Installed plugins.


What can I use the Mergado Marketing Pack for Woocommerce for?

The module allows you to export data from your online store in XML format, in Mergado XML specification. Such data can be used to connect your store to Mergado, where you are able to convert your product data to over 200 different formats for comparison shopping services such as Google Shopping, Facebook, Glami, etc., or for advertising systems like Google Ads, Facebook, or for different eCommerce solutions like e.g. Shoptet, etc.

How much does the module cost?

The module is for free.

How do I install the module?

The module is installed in a standard way, same as other WordPress plugins. Watch the video tutorial above with a step-by-step installation guide.

How do I uninstall the module?

In a standard way, same as other Woocommerce plugins are uninstalled.

How does the module updates work?

The module automatically checks for the latest version and if there is one, it will display a notification in the administration of your store that an update is available.

Do I need to set up anything after the module installation?

Yes, the module needs to be set up in order to function properly. Follow these 2 steps:
1. On the “Cron” tab you will find a link to XML feed generation. For a one-time generation click this link and the feed will be generated (or re-generated, if it already exists). To schedule the generation in regular intervals copy the link and set it up in your web hosting to tasks launched by cron (more on cron setup in the next Q&A)
2. On the “XML feed” tab you can find the XML feed URL address and use the link to create a new export in Mergado.

I need help with the module setup. Who can I turn to for help?

If you need any help with installation and the first setup of the module, contact our support at

Where can I report a bug in the module?

We would appreciate if you let us know at

Contributors & Developers

“Mergado marketing pack” is open source software. The following people have contributed to this plugin.

“Mergado marketing pack” has been translated into 3 locales. Thank you to the translators for their contributions.

Translate “Mergado marketing pack” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.



  • Add support for Heureka CZ/SK
  • Add support for Zboží.cz
  • Add support for
  • Add support for Pricemania
  • Add support for Etarget
  • Add support for Glami language versions
  • Add Stock feed cron
  • Add Category feed cron
  • Mergado import prices cron
  • Product feed optimalization
  • Sklik conversions – set custom value or order price
  • Missing translations
  • Integration of wp_cron funcionality


  • Add support for Sklik
  • Add support for Ads
  • Add support for Facebook pixel


  • Variations fixes (missing short_description and categories, itemgroup_id)
  • checked for WP 4.9
  • fixed warnings in XML generator for & character
  • fixed link to Mergado account in EN


  • Bugfix: Get orderID from Woocommerce on order page, old way does not work


  • Fully translated module


  • Text domain changed to mergado-marketing-pack


  • Bugfix, double slash in Feed URL


  • Bugfix, bad scope


  • Missing translation


  • Glami pixel implementation
  • Glami pixel actions: viewContent, AddToCart, Purchase


  • Woocommerce export: CDATA added to more elements


  • Woocommerce export products limit increase


  • Bad path to plugin logo


  • Bugfix description_short added CDATA
  • link to XML correction


  • First plugin version
  • Another change.