Mailchimp for WooCommerce


Join the 17 million customers who use Mailchimp, the world’s largest marketing automation platform, to develop their e-commerce marketing strategy. With the official Mailchimp for WooCommerce integration, your customers and their purchase data are automatically synced with your Mailchimp account, making it easy to send targeted campaigns, automatically follow up with customers post-purchase, recommend products, recover abandoned carts, and measure the ROI of your marketing efforts. And it’s completely free.

What you can do with this plugin

  • Sync to your Audience in Mailchimp with purchase data.
  • Sync new subscribers to your Audience when they create an account and opt-in.
  • Set up marketing automations to remind customers about items they left in their cart or viewed on your site, win back lapsed customers, and follow up post-purchase. (Now available for free accounts!)
  • Showcase product recommendations.
  • Track and segment customers based on purchase history and purchase frequency.
  • View detailed data on your marketing performance in your Mailchimp Dashboard.
  • Find new customers, connect with current ones, and drive them all to your website with Facebook and Instagram ads. Then, set up Google remarketing ads to turn your site visitors into shoppers.
  • Automatically embed a pop-up form that converts your website visitors to subscribers.
  • Add discount codes created in WooCommerce to your emails and automations with a Promo Code content block
  • Create beautiful landing pages that make it easy to highlight your products, promote a sale or giveaway, and grow your audience.
  • This plugin is WPML compatible

Important Notes

This plugin supports our most powerful API 3.0 features, and is intended for users who have not yet integrated their WooCommerce stores with Mailchimp.
You can run this new integration at the same time as your current WooCommerce integration for Mailchimp. However, data from the older integration will display separately in subscriber profiles, and can’t be used with e-commerce features that require API 3.0. compatibility is limited to Business tier users only.


Before You Start

Here are some things to know before you begin this process.
– This plugin requires you to have the WooCommerce plugin already installed and activated in WordPress.
– Your hosting environment must meet WooCommerce’s minimum requirements, including PHP 7.0 or greater.
WP_CRON must be activated with your hosting provider to sync data. Please verify that it is enabled.
– We recommend you use this plugin in a staging environment before installing it on production servers. To learn more about staging environments, check out these related WordPress plugins.
– Mailchimp for WooCommerce syncs the customer’s first name, last name, email address, and orders.
– WooCommerce customers who haven’t signed up for marketing emails will appear in the Transactional portion of your audience, and cannot be exported.

Getting Started

You’ll need to do a few things to connect your WooCommerce store to Mailchimp.
– Download the plugin.
– Install the plugin on your WordPress Admin site.
– Connect securely to your Mailchimp account via secure OAuth pop-up window.
– Configure your Audience settings to complete the data sync process.
– If you have more advanced configuration needs, please refer to our GitHub wiki


Who is subscribed to my Audience with this plugin?

  • Customers are subscribed to your Audience when they opt-in at checkout or when an account is created. If an account is created through the standard WooCommerce My Account page, they must opt-in to be added.
  • Customers are sent to your Audience as Transactional if they do not opt-in. This is done so you can send abandoned carts or order notifications.
  • If double opt-in is enabled, customers will only be subscribed to your Audience if they approve the subscription from the confirmation email that is sent.

What is the recommended way to sync larger stores?

To optimize the performance of your Mailchimp integration we recommend running the queue in CLI mode. Please refer to this guide in our Wiki.

Are multisite configurations supported?

Multisites are supported, with a few caveats. Please refer to our Wiki page on this topic for more information.

Why aren’t product categories being sent to Mailchimp?

At this time, the synchronization of product categories from WooCommerce to Mailchimp is not supported by the Mailchimp API.

My sync is slow, or has stalled

  • If you’re using the current version of the plugin, it utilizes a queue system powered by Action Scheduler. It depends on WP_CRON to be activated with your hosting provider. Please verify that it is enabled.
  • If you’re using a host that makes use of CPU throttling, please check to see if you’ve hit your limit after initiating the sync.
  • If you’re using Redis, Nginx or MemCache, check to see if you or your hosting provider can exclude certain paths to the REST API and /wp-json/mailchimp-for-woocommerce.
  • If you have a large number of plugins being used, you may need to bump up your memory limit on your server (1GB for example) to accommodate the initial sync.

My question is not listed

If you are unable to sync or connect with Mailchimp, you can open a ticket on our Github plugin page. Please provide the version of the plugin and PHP you’re using, any fatal errors in the WooCommerce logs (WooCommerce -> Status -> Logs) you’re seeing, along with relevant information to the problem you’re experiencing.


مئی 24, 2023 1 reply
We have been trying to get support for over a week now. Our website is not syncing with Mailchimp and no matter what we try the issue can't be resolved. We followed all the steps from Mailchimp assistant several times, had a chat with Penny and when we indicated her suggestions make no sense she just closed the chat. We have a paid plan but are not able to use the plugin. Just terrible and utterly frustrating! We'll probably just switch to a different plugin as Mailchimp is just causing stress at this point.
مئی 22, 2023 1 reply
Apparently an automated system detected account content or actions that violated the Acceptable Use Policy, and my account was automatically suspended. These issues were not identified and my follow-up questions not answered.A complete waste of time and effort using this plugin to build my marketing strategy. Very disappointed.
مئی 22, 2023 2 replies
We are using the plugin to sync between woocommerce orders and mailchimp audiences. Unfortunately, too much time happen between the said purchases and the customer subscribing and the actual time it makes it in mailchimp (2-3 hours later). Which doesn't work in the context of our Journeys (for which we pay for mailchimp....). Emails need to arrive much closer to purchases. We had many exchanges with Mailchimp support about that, and despite us asking for help or recommendations, they basically said there was nothing to be done (which I doubt). So I'm trying here. Is there something to be done to improve that?? Technically speaking ? Thanks in advance....
اپریل 14, 2023 1 reply
I have an issue with 1st sync ( 0 orders are sync) i asked to mailchimp and on this wordpress support some help since more than a month and no body can help me. Will go for an other solution who care about customers.
اپریل 5, 2023 1 reply
Anyone who is tricked by the fancy talk of what this plugin can do be warned. I am using the storefront theme on wordpress so lets be real - its the original basic store theme that is supposed to work the best. If this plugin cannot work on that theme then good luck with other more tricky ones. It connected to my store very easily then that was it for functionality. My entire products disappeared from my store page. I have tried everything reasonable to get it to work but sadly it just does not and has permanently destroyed my Woo store page. I have had to create another custom store page to ensure I can see any products at all.For me I can well live without the plug in supposed features if there are such substantial hassles required to get it working, I have far better things to do than play around with buggy plugins. Think carefully if you really need it before installing and make back ups BEFORE touching this. Seems to somewhat defeat the point of the plug in if it makes your store products disappear doesn't it...
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Contributors & Developers

“Mailchimp for WooCommerce” is open source software. The following people have contributed to this plugin.


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